Tori Adams is a seasoned storyteller and communications leader who specializes in crafting purpose-driven narratives. With a keen eye for brand positioning and mission alignment, Tori helps organizations refine their voice, articulate their values, and create high-impact content.

As Director of Marketing & Content at Yardstick, she leads the firm’s thought leadership initiatives—translating data and emerging trends into compelling insights that keep clients ahead of the curve. With expertise spanning content development, brand strategy, and integrated communications, Tori creates content that enhances brand visibility, and positions clients as industry leaders.

Tori has spent over seven years shaping narratives for some of the most recognizable names in media, including The Hollywood Reporter and Playboy—where she had the honor of collaborating with brilliant thought leaders and cultural changemakers from organizations like Black Lives Matter, Color of Change, Community Justice Exchange, NORML, and the National Network of Abortion Funds, just to name a few.

Outside of her career in media and communications, Tori enjoys collaborating with aspiring authors to develop and refine their book concepts, transforming their ideas into clear, compelling, and commercially viable stories while guiding them through the entire publishing process. She is also passionate about grief support, and volunteers as a facilitator at Our House Grief Support Center, helping individuals who are navigating grief.

Tori holds a B.A. in History, Music History, and Film & Media from UCLA and a History Certificate from Cambridge University. She resides in Los Angeles with her two cats, where she spends her free time procrastinating on her writing by playing volleyball and joining her friends for mahjong at the park.

Education

BA, History, Music History, and Film & Media
UCLA

History Certificate
Cambridge University